ANIYE BY: A NEW COLLECTION TO THE K-POP BEAT

The newcollection for the 2022 season by the underground Italian brand is inspired bythe shows and rituals of Korean musical culture, which is increasingly popularamong the young people of the Z-Generation around the world.

Energy,electricity, movement: this was the mood of the digital show staged by Aniye Byat Milan Fashion Week. The young Milanese label presented its new spring-summer2022 collection with the same Korean K-Pop rhythm from which it draws itsinspiration: a modern, powerful style for the woman who wants to flaunt andcontaminate without compromising, taking what she wants.

Aniye By'sSS2022 collection offers a revolutionary clash of fabrics, colours andcombinations. The simplicity of chiffon and tulle clashes with the punk styleof vegetable leather. Sensual liquid satins clash with the personality ofbustier belts. Vivid, bold colours such as orange, red or lagoon green areaccompanied by blacks in evergreen shades, as well as clashing with theever-present zebra and cheetah animal prints that are the hallmark of AniyeBy's creations.

Thebackdrop to this whirlwind of sensations and styles in constant movementresponds to only one rule: topsy-turvy, i.e., upside down, with the combinationof small pieces at the top and oversized pieces at the bottom, or vice versa.